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Salesforce Media Cloud Consultant Exam Sample Questions (Q40-Q45):

NEW QUESTION # 40
Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?

A. to create digital ad campaigns with guaranteed impressions
B. to set the priority for ads to be served based on advertiser category and competitive exlusion rules
C. to provide third-party impression numbers for actual delivery
D. to retrieve actual impressions delivered by date and advertiser

Answer: D

Explanation:
Integrating Media Cloud Advertising Sales Management (ASM) with a programming server allows for the retrieval of actual impressions delivered by date and advertiser (A). This integration enables a seamless flow of performance data back into Salesforce, allowing for accurate tracking and reporting of ad campaign effectiveness. It ensures that advertisers are billed accurately based on the actual impressions delivered, and helps in optimizing future campaigns by understanding performance metrics.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 41
When a media plan is submitted to the ad servers , there is an error related to missing creative or a [...] related to a change in the program schedule. How can thi serror or notification be made visible on media cloud?

A. through real-time integration to ad server
B. through campagn analytics report
C. through einstein for ad server
D. through data present on media cloud'

Answer: A

Explanation:
When a media plan is submitted to the ad servers and there's an error related to missing creative or a notification related to a change in the program schedule, this information can be made visible on Media Cloud through real-time integration to the ad server (B). Real-time integration ensures that any errors or updates from the ad server are immediately reflected in Media Cloud, allowing for prompt action and resolution.
References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/

NEW QUESTION # 42
A CTO of a B2B advertising publishing company asked an administrator who worked on making the media cloud application live, for their help in monitoring the real-time information on system performance and security. Where can the administratot find this information?

A. monitor.salesforce.com
B. system.salesforce.com
C. media.salesforce.com
D. trust.salesforce.com

Answer: D

Explanation:
For an administrator looking to monitor real-time information on system performance and security for a Media Cloud application, the best resource istrust.salesforce.com. This site provides comprehensive and up-to-date information on the operational status, performance, security, and scheduled maintenance of Salesforce services. It's an essential tool for administrators to stay informed about the health and stability of their Salesforce environment.
References:
Salesforce Trust Site:https://trust.salesforce.com/

NEW QUESTION # 43
An administrator is mapping a user to media cloud personas. In the current role, the user builds media plans from request for proposals, reviews past performance to ain insight, and proposes proactive solutions. To which persona should the user be mapped?

A. media planner
B. ad ops
C. designer
D. yield manager

Answer: A

Explanation:
The user in question, who builds media plans from requests for proposals, reviews past performance for insights, and proposes proactive solutions, best fits the Media Planner persona (A). This role involves strategizing and planning advertising campaigns, analyzing performance data, and making informed decisions to optimize future media plans, aligning closely with the responsibilities described.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 44
A digital publisher wants to visualize the connections between the different parties who are involved in ad buys, including advertisers, agencies, and teir parent companies. Which feature of salesforce industries does media cloud use for this purpose?

A. Custom Lightning Web Component
B. custom FlexCard
C. Relationship Graph
D. Customer Hierarchy

Answer: C

Explanation:
Salesforce Industries utilizes the Relationship Graph feature (B) to visualize connections between different parties involved in ad buys, such as advertisers, agencies, and their parent companies. The Relationship Graph provides a visual representation of how these entities are related, making it easier for digital publishers to understand and manage their interactions with each party. This feature enhances the ability to navigate complex networks of relationships within the advertising ecosystem.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/features/

NEW QUESTION # 45
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